Client / Overview

In 2025, Like Minded Creatures embarked on a new collaboration with Absolut Vodka and asked us to build upon the work we’d created for their alter egos Panda (Alex Kratena), Fox (Matt Whiley) and Wookie (Luke Whearty) (see LMC 1.0) whilst bringing a new energy to the promotion of their cocktail events in London, New Orleans, Hong Kong and China.

Graphics for each event combine photographs of the creatures and the iconic Absolut bottle with texta-made graphics and typography, creating a mixed-media mash-up that reflects the disruptive attitude the creatures bring to the bartending scene.

Two photos showing the menus for LMC Vol #20 in London being held by people.
Four stickers pasted to the side of a wooden table. “LMC WAS HERE” and heads of Luke Whearty, Matt Whiley and Alex Kratena.
LMC VOL #20 LONDON t-shirts: Alex Kratena smiling in a green cap showing front of t-shirt (left) Luke Whearty with back of t-shirt visible showing hand drawn typography with event details surrounding collage images (right).
Graphics promoting Absolut x LMC at Tales of the Cocktail New Orleans featuring portraits of Matt Whiley, Alex Kratena and Luke Whearty as well as a bottle of Absolut Vodka with neon pink graphics applied over the top.
LMC x Absolut logo lockup spray painted onto the side of dark green building in New Orleans. Blue double doors feature silhouette of an Absolut bottle and the words Absolut Studio.
Inside the Absolut Studio at Tales of the Cocktail New Orleans looking through to a wooden bar with LMC x Absolut logo lockup on the front. Pink spray painted words cover the bar.
Bottle of Absolut Vodka covered in LMC stickers such as “LMC WAS HERE” and “LONDON” (left) and a menu from Like Minded Creatures Vol 17 in Madrid sits on a wooden plinth with one menu folded into a paper aeroplane on top of it (right).
Wooden bar with LMC x Absolut logo lockup on the front. Pink spray painted words cover the bar. Behind the bar are large posters each with a cocktail spray painted on them forming a visual menu.
People at a wooden bar with LMC x Absolut logo lockup on the front. Pink spray painted words cover the bar. Bartenders Alex Kratena and Matt Whiley are preparing drinks.
Framed flyer of graphics promoting Absolut x LMC at Tales of the Cocktail New Orleans (left) and tattooed hands of Matt Whiley and Luke Whearty serving up a drink (right).
Three social posts side by side promoting LMC Vol #21 at The Opposites in Hong Kong featuring collage graphics of Luke Whearty, Matt Whiley and Alex Kratena surrounded by hand-drawn typography in a purple and neon green colour scheme.
Stairwell of The Opposites bar in Hong Kong featuring cut-out graphics promoting LMC Vol #21: Absolut Vodka bottle surrounded by hand-drawn type (front) and portraits of Alex Kratena, Luke Whearty and Matt Whiley in a collage style (sides).
Tattooed hand of Matt Whiley serving up a cocktail on a LMC coaster. Two other coasters featuring LMC graphics sit alongside.
Short-haired smiling woman holding up a grey “I VOTED FOR LMC” t-shirt up against her torso posing to camera.
Three cocktails sit on top of LMC coasters on a grey marble table alongside a menu for Like Minded Creatures Vol #21.
People mingling at The Opposites bar in Hong Kong during the LMC Vol #21 event. A projection screen is in the background showing a collage and type of Alex Panda Kratena.
People mingling outside Hope & Sesame bar in Guangzhou, China. Graphics in black, white and orange promoting the LMC Vol #22 event cover the outside windows and pillars.
Hand-written in black: “Please wait here to be served, we’ll be with you shortly. LMC”
Interior waiting area of Hope & Sesame in Guangzhou, China featuring orange LMC decals on fridge doors in the foreground.
LMC Vol#22 Menus leaning against the back of a bar. Three piles of coasters sit to the right, one for Alex Panda Kratena, one for Matt Fox Whiley and one for Luke Wookie Whearty.
Matt Whiley smiling in a white cap holding a bottle of orange liquid. In the background is a black poster with collage illustrations and hand drawn type promoting the LMC Vol #22 event.
Graphics promoting Absolut LMC Vol #23 at Obsidian bar in Shenzhen, China featuring collaged portraits of Matt Whiley, Alex Kratena and Luke Whearty as well as a bottle of Absolut Vodka in an orange and black colour scheme.
People sitting at Obsidian bar in Shenzhen, China during the LMC Vol #23 event. Four orange posters are on display behind the bar with collage-style images of Luke Whearty, Alex Kratena, Matt Whiley and Absolut Vodka bottle.
Fish-eye bird’s eye photograph of Obsidian bar showing Matt Whiley, Luke Whearty and Alex Kratena working behind the bar with their posters in the background (left) and Matt Whiley pouring a cocktail with LMC posters behind him (right).
Bird’s eye photograph of Obsidian bar showing orange posters with collage-style images of Luke Whearty, Alex Kratena and Matt Whiley with their names hand-written beside their portrait.
Long-haired smiling woman holding up a black LMC t-shirt up against her torso posing to camera (left) rear view of person sitting at bar holding menu.
Matt Whiley, Luke Whearty and Alex Kratena working behind the bar at Obsidian. On the bar top, LMC menus and coasters can be seen.

Project Credits

Design, Typography, Illustration & Animation:
Drooly Noted

Photography:
Courtesy of Absolut Vodka

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