Client / Overview

Schofield’s is a classic bar in Manchester, UK that feels like it’s been there forever – a warm, inviting institution by brothers Joe and Daniel Schofield. To reflect this classic feel, we created branding that feels timeless. A 100-year-old business card belonging to the Schofield’s grandfather provided a starting point for the Schofield’s branding, giving the brand a unique heritage story.

We created a straight and curved version of the Schofield’s logo in a teal and navy colour way.

A double martini glass symbol represents the two Schofield brothers coming together.

Quad image showing the brand guidelines for Schofield’s including logo, typography and colour palette of cream, teal and navy.
Joe and Daniel Schofield in white aprons bearing the Schofield’s teal logo sit at a round, wooden table with a martini cocktail in front of each of them (left) and Schofield’s double martini symbol above a written recipe for a Martini below (right).
Hands of Joe Schofield use a knife to carve a block of ice. Schofield’s teal logo can be seen embroidered on his white apron.
Schofield’s double martini enamel pin sits on a striped fabric (left) and Joe Schofield standing outside Schofield’s in Manchester, with logo and opening hours visible on the door (right).

Project Credits

Design & Typography:
Drooly Noted

Photography:
Courtesy of Schofield’s

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